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Qualities / Skills needed to succeed in Advertising Media Sales
People who work in media sales sell advertising space or time for Business to Business (B2B) and consumer magazines, local and national newspapers, directories, radio, cinema, television, online and outdoor. Depending on the role, sales are made either by telephone or face to face. Below are some of the most important skills and qualities someone working media/advertising sales need.
- Excellent negotiation skills
- Communication skills (verbal and written)
- Good at developing and maintaining relationships
- Presentable
- Self-motivation and ambition
- IT Literate
- The ability and desire to sell
- Resilience
- Ability to work well in a team and individually
- Competitive
- Good listener
- Outgoing
- Articulate
- Diplomacy and patience
- Working well under pressure
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